Digital Convergence
everything is being translated right now to 1's and 0's (shift from analog to digital)

Television+Telephone+Entertainment Network+Voice and Video Mail+Web+Cable+Household Appliances

1. Understanding digital convergence helps create websites that are resilient; changing and growing with the medium. Web sites, for example, will be able to be accessed over tv, cell phones, and pda's- how does this change things? how does this affect us?

2. There will be a shift away from HTML to XML -- XML is a set of rules, guidelines, conventions… for designing text formats for special data (spreadsheets, technical drawings, address books, etc.). It produces dynamic web pages that are automatically generated, makes it easy to sites to be more extensible, avoids platform dependency

3. To be good in this industry, you have to gain skills other than HTML coding. Have an eye for what looks good; be aware when something is innovative; think about how particular groups can best use the medium.